| Scope Of Work: | The Lee County Board of County Commissioners is requesting proposals to contract with a skilled and qualified Firm to provide marketing research services for the Lee County Visitor & Convention Bureau (VCB). The Firm, otherwise known as the Marketing Research Provider, shall have extensive experience in the development and implementation of integrated destination marketing research studies, have the ability and experience to implement research among an international audience, and have in-depth destination-specific expertise in advertising effectiveness, visitor profiling, occupancy studies, economic impact, visitor trend analysis, seasonal and annual forecasting, among other types of tourism research. |